Karen reported to me as the Director of Digital Production at Jvillage Network. We hired Karen at a critical time in the business, when a hands-on technology expert was needed to work with our vendors on several important initiatives. Karen excelled at working though complex technological issues, recruited and retained a pool of talented programmers in a tight labor market, and helped the company better understand where it needed to enhance its own offerings. Karen also has a deep knowledge of best practices for website development, design and analysis, and puts these to good use in her work.

Karen has that great mix of deep expertise in a broad spectrum of disciplines and technologies, experience in successfully applying them to a variety of organizations, comfort in managing – both upward and downward, and boundless energy, persistence, and patience. She is sharp, quick, undaunted by a good challenge and – given the opportunity a person I’d choose for my team again – in a heartbeat!

Karen was hired to work for our two funeral companies, Phaneuf Funeral Homes and Crematorium and the Cremation Society of New Hampshire, to develop a social media presence for our brands. During her tenure, Karen was able to transform us into one of the top funeral service firms in the country in terms of a social media presence. Through her blog writing, development of facebook fan pages, tweets, and writing and deployment of monthly newsletters, Karen assisted us in not only significantly increasing our website traffic but also created a long-term web-based channel.

Karen also managed our SEO and PPC strategies which resulted in an increase in site visitors as well as generated hundreds of new leads. In addition, with Karen’s guidance, she assisted us in transforming our website to a persona-based portal which allowed us to better serve those families entrusted into our care.